The Romans has been awarded the PR for the Wynn Resort in Ras Al Khaimah (UAE), the world-famous hospitality and entertainment brand, as it arrives on Arabian shores. The global creative communications agency came out on top of a competitive pitch process that lasted three months.
Hubbed out of the UAE, the agency will manage the project across multiple key markets in Asia, Europe, and MENA, including KSA, working with The Romans offices in London and Amsterdam.
The remit will involve the build and launch of the fifth global Wynn resort, as well as being a key partner to the Ras Al Khaimah tourism ecosystem to tell the story of RAK’s evolution as a global entertainment destination.
“This is a mouthwatering partnership. Wynn is one of the biggest and most important entertainment and hospitality groups in the world, and its move to the region has captured worldwide attention. When the brand showed us the plan and ambition we were hooked. Not only will this development change the face of the country’s hospitality sector, but it will also play a pivotal role in RAK’s evolution as the nation’s most loved Emirate,” said Joe Lipscombe, Partner at The Romans.
“Despite the loaded hospitality and entertainment industry here in the UAE, Wynn is all anyone can talk about. We can’t wait to get started,” he added.
Wynn Al Marjan Island is currently under construction in Ras Al Khaimah. The development is the Company's first beachfront resort and is being built on a beautiful island of almost 62 hectares jutting into the Arabian Gulf. Wynn Resorts is developing the project in partnership with Marjan and RAK Hospitality Holding. It is anticipated to be the first integrated gaming resort in the Middle East North Africa (MENA) region.
The Wynn resort is set to open its doors in 2027, with The Romans handling communications across key markets from Q4 2024. The launch will “galvanize the best talents, celebrities, and creators from its key markets to help build anticipation for what will be one of the most memorable launches in UAE history”, reads the news announcement.
Wynn Al Marjan Island will have 1,542 rooms and well appointed suites, 23 world-class dining, lounge and bar options, and the region’s first gaming facility. The group recently announced it had acquired a further 70 square acres of additional land on Al Marjan Island for future development.
Since the announcement of Wynn Al Marjan Island, numerous global hospitality groups have committed to the area, demonstrating what’s known as the ‘Wynn Effect’.
